HOW KEYLINE CIVILS SPECIALIST DRIVER BONUS SCHEME HAS REDUCED THEIR IMPACT ON THE ENVIRONMENT
The success of Keyline’s Driver Bonus scheme has played a significant role in helping Keyline to continue to attain the ISO 14001 Environmental Management certification.

Following the scheme's introduction in January 2018, nearly 190 drivers were incentivised to drive in a better, safer and more controlled manner.
 
While these new procedures are now ongoing, in the first few months the scheme resulted in:

  • A 12.5% improvement in miles per gallon (MPG)
  • 50% reduction in idling
  • Equal to 297,231 litres of fuel being saved
  • An equivalent saving of 781 tonnes of carbon dioxide   
  • There was a 30% increase in drivers achieving the highest grade of driving performance
  • And a 7% reduction in Road Traffic Collisions

Overall, the scheme has helped Keyline demonstrate their green credentials, as well as excellent employee engagement, and a reduction in costs and overheads. It is, and will continue to be, an important part of Keyline’s proactive approach to lowering environmental impact.

HOW KEYLINE HAS INCENTIVISED THEIR TEAM’S TO DRIVE SAFER AND IN A MORE ENVIRONMENTALLY AWARE WAY

All Keyline vehicles are installed with an electronic, telematic driver monitoring system. On every journey, the device monitors and scores the driver’s performance against five key driving disciplines:
  • Idling
  • Accelerating
  • Breaking
  • Speed
  • Cornering
To allow us to assess improvements, baseline data was taken across all drivers for a three-month period prior to the launch, which provided Keyline with parameters that were specific to the behaviours and requirements of their own logistics. This data formed the basis to calibrate the A-G scoring.
At the end of each journey, the driver is rated on a scale of A-G and an assessment is delivered to the driver’s branch. The reward element of the scheme reimburses Keyline drivers quarterly for their improved driving behaviours.
 
To further reward the drivers, they are entered into leagues, to encourage healthy competition among colleagues, who can see in real time how they are performing.
 
Keyline’s Drivers Bonus Scheme is just one way they work to improve the safety of their fleet and reduce their impact on the environment - ongoing training is also vital to this work. Keyline have implemented industry leading training, delivered through virtual reality headsets that allows drivers to teach drivers. They also have online modules and ‘Driver Days’. To promote driver engagement – helping to reinforce the message that drivers can have a significant impact from behind the wheel, from a safety and environmental perspective.
 
Through this combined work Keyline continues to demonstrate their commitment to their industry leading fleet. The Driver Days are held every year with all drivers across the country joining together to enjoy a combination of workshops, learning and a celebration of the best performing drivers.
 

“The Drivers Incentive has created a real culture change here at Keyline,” says Jonathan Grey, HGV Driver for Keyline’s Milton Keynes branch and Driver of the Year 2019 winner. Since the implementation of the scheme, Keyline have seen drivers take more consideration into travelling, both before getting on the road and during the journey.
 

“It’s a change that we really value here at Keyline, and it has bolstered not only savings in fuel, but safety as well. It’s a fantastic scheme that will continue to reap benefits for both the company and the environment for the foreseeable future.”
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