Reflecting on the successes and challenges of 2021 has given me much food for thought over the past few weeks. We've had an absolutely outstanding year as a business and undoubtedly a year that will be looked upon with real pride here at Keyline. I'm immensely proud of our team and what collectively we've managed to achieve during 2021. Focusing on our customer service, the value of our offering and investing in our resources has stood us in good stead - and we will continue that focus into 2022.
This year our business effectiveness and improved performance has enabled us to secure investment in our plans for growth. We’ve invested in our branches to make; sure they have the right levels of resources they need in place to help them to achieve success, and make them better places for our colleagues with a lot of yard improvements in 2021, and improved welfare areas ; safety remains a top priority in all changes and decisions being made, not only for colleagues but anyone visiting our sites. I’m also incredibly proud of how we’re looking after each other and the wellbeing of our colleagues, we’ve also been moving the dial on inclusion and building on the diversity of thought in all areas of our business.
In addition to our colleagues' successes, one of the key reasons why we’ve had such a great year is our national footprint. We’ve restructured our sales offices to National andRegionalhubs. This clearly defined and simplified structure was developed to improve our service to our customers.
Other things we have done, which you will see come into real fruition in 2022, have been to create a new Technical Department with George Woollard as Technical Director, a Project Tracking team and we will be introducing a new Head of Projects in early 2022. We have also expanded our National Sales team,with new National Account Managers dedicated to specific industry sectors.
We will continue to focus on the same efforts moving forward and have a clear strategic direction for the business and clear priorities in 2022. We have set ambitious goals, plans for growth and priorities to get us started and we are also investing in our national team and within the regions to give us more capacity and ability to grow the business and deliver upon our strategy. We’re a national, regional and local business and we need to focus and connect to grow our business.
There are four things we are set up to achieve in 2022 and beyond:
- Simplify - remove invisible barriers and silos and win faster together through quicker decision-making by being closer to our customers and colleagues
- Build for growth – augment our capacity and capability to grow our people, and our business
- Empower winning teams – embed our culture of trust to do the right thing and make decisions at the point where we have the most information and insight.
- Better for our Customers and Colleagues - the only way we are going to win!
Similarly, over a five year horizon, we have identified additional strategies to enable us to reach our goals; utilising our strengths, addressing the challenges, meeting our responsibilities and exploring the opportunities. To do this well, we will work with our customers to create a model that best delivers their needs, test it, learn from it and build a robust capability along the way.